Impressions of TheMarker’s COM.vention from a new immigrant
The following is a recap by Jessica Korman of TheMarker’s COM.vention which took place earlier today. Jessica Korman is a graphic designer, blogger and new immigrant.
“The future is already here, it’s just not evenly distributed yet” – William Gibson
I just got back from The Marker COM.vention held at Airport City. It was a great opportunity to see “Twitter” friends whom I may or may not have met before. While social media is not a dying trend, it is still important to connect to people on a personal level. That was my main purpose in attending the convention; as a new immigrant in Israel I find myself in the midst of a networking frenzy. In that respect, social media is a tool, a means to an end and not the end itself.
The convention itself had 2 tracks, ‘The New New Thing – NGN’ sponsored by Bezeq, and ‘Beyond the web 2.0.’ I attended two panels within the ‘Beyond the web 2.0′ track. The first panel I attended, “Beyond Web 2.0,” was moderated by Israel’s Hi-Tech guru, Yossi Vardi and included Anil Hansjee, Head of Corporate Development EMEA, Google (UK, London); Allen Hurff, SVP MySpace; Jane Thompson, Managing Director, International, IAC and Greg Cohn, Director of Strategy and Business Development Yahoo! as panelists.
They discussed how the Internet is moving from our PCs (or in my case, Mac) onto a smaller screen, such as the Android or iPhone and other trends, such as social networking, semantic web and cloud computing, and that search engines are evolving with those trends. The discussion also brought up that there will also be more engagement with entertainment, for example more interaction between the consumer and the advertiser. They concluded that social networking needs to evolve by indexing our relationships, and we must trust our networks to make our privacy decisions for us. From an entrepeneaurial perspective, the economic downturn is actually a great opportunity for start-ups.
The second panel I attended was “Microblogging, Substance or hype.” It was moderated by Gadi Lahav, Director of Internet Content at Haaretz Media and the panelists included Deborah Schultz, Consultant, Advisor and Strategist to Start-Ups and Large Organizations; Yosi Taguri, VP R&D and Social Thinker at Nuconomy and Joi Ito, CEO of Creative Commons. The panel was basically about Twitter, and, in fact, one of the panelists tweeted that this might be the only time it is socially acceptable to tweet when part of a panel.
They said that the idea of microblogging is socially connecting on the fly and that it broke the “real-time” barrier. While Facebook is a database of social connections, Twitter is a constant flow of content and ideas. Actual blogging is much slower but that is not to say that Twitter will be the death of blogging. It might mean less frequent updates or less people creating new blogs, but blogging will still remain part of the conversation.
At this point in time, it is imperative that corporations learn how to participate and use social networking with their branding and marketing. Companies need to learn to use the tools to listen to customers, and let the users know they are being listened to. What still needs to be determined is how to monetize microblogging sites such as Twitter and we have yet to see a business model. The question was raised by one of the panelists, that at this point, does Twitter even need a business model?
What was clearly a sign of the times was the scaling back of emenities commonly found at conventions such as these. Instead of coming home with an armful of gifts, I came home nearly empty handed. Most of the stands were giving away chocolate coins instead of shwag.
13 Israel-related headlines from the week of February 1, 2009
Filed under: Cleantech, Company Briefs, Environment, Information Technology, Uncategorized, VC, Web2.0

During the week of February 1, 2009, SemantiNet released a Beta version of its FireFox add-on, Headup to the public and Shai Agassi talked electric cars at TED. Commtouch partnered with MailChannels and promising Israeli startups presented their technologies at the TechAviv meetup in Herziliyya. For these stories and more, check below for the 13 Israel-related headlines from the week of February 1, 2009.
Cleantech
1. Israeli startup grabs $5M for distributed solar thermal
2. Shai Agassi talks electric cars at TED
3. I’m Twittering Over Water In Jerusalem
Investment and Economy
4. Local hi-tech companies raise 27% less venture capital
5. Billions flow between Israel, Silicon Valley
6. Some Amazing New Startups (TechAviv)
Information Technology
7. New technology synopsizes video surveillance
8. MailChannels And CommTouch To Bring Premium Spam Filtering To Parrallels Plesk Panel
9. New technology synopsizes video surveillance
10. SemantiNet Announces headup Semantic Web Plugin for Firefox is Immediately Available as Public Beta
Miscellaneous
11. Why I’m heading back to the US
12. Wanted: Work
22 Israel-related headlines from the week of December 28, 2008 (Gaza operation edition)
Filed under: Cleantech, Company Briefs, Environment, Industry pulse, Information Technology, Internet Security, Israeli Websites, New Ideas, Partnerships, Software, Uncategorized, VC, Web2.0, security

Much attention in the news was paid to Israel’s operation in Gaza during the week of December 28, 2009, including to online technology related to it. Different Israeli government branches, from the IDF to Israeli Consulates in the U.S., began to leverage popular social media tools, such as blogs, YouTube and Twitter, to explain the purpose of Israel’s operation and its objectives, while supporters around the world used the same mediums and others, such as Facebook, to show their support for Israel and its troops. During the week it also became clear that the conflict wouldn’t be bound to physical operations as several Israeli sites became the targets of cyberterrorism.
Despite the conflict, there was plenty of news of unrelated innovations coming from Israel. Funds were raised and contracts were signed in Israel’s IT and cleantech sectors and announcements of foreign companies opening R&D offices were made. Not all the news that wasn’t related to the conflict was good though. For all these stories and more, check out this week’s special edition of Israel-related headlines from the week of December 28, 2008 below.
Israel-Hamas Conflict (Technology side)
1. Israeli news site down, blames cyber attack
2. Muslim hackers attack Israeli websites as Gaza strikes continue
3. Israel Backed by Army of Cyber-Soldiers
4. War sickens me, but I stand with Israel (HelpUsWin*)
5. The Big War You Never Hear Much About
6. Israeli Consulate to tweet about Gaza war
Cleantech
7. Israel’s SolarEdge Raises $23M to Crush Shady Solar
8. BrightSource Energy signs contract with Siemens for solar-powered generator
Investments and deals
9. 2009: Year of the survival of the fittest
10. Bluephoenix Announces Multi-Million Dollar Modernization Contract With a Large Scandinavian Bank
11. Intrinsyc Signs Soleus Licensing Agreement With ODM for Industrial PDA and LBS Phone
12. Oy Vey! Israeli VCs Exceptionally Gloomy on 2009
Information Technology
13. HCL opens office in Israel
14. Invention: Software research assistant
15. EMC continues to move forward
Miscellaneous
16. The American Idol for blogging superstars
18. Israeli’s documentary is drawing wide acclaim
19. MyHeritage Makes Family History Research Easier With Launch Of Family Tree Builder 3
20. Crude oil rises after Israeli attacks on Gaza roil Middle East
Israel Innovation 2.0 content related to Israel-Hamas conflict
21. Direct from the streets of Gaza… and Israel. How TechCrunch UK’s post could have read regarding UGC
22. Cyberterrorism against Israeli and American sites: How to Stay Secure
Video from IDF Spokeperson’s Unit TouTube Channel (Capt. Benjamin Rutland on the ground forces entering Gaza on 3 Jan. 2009)
*HelpUsWin is an online grassroots campaign helping to ensure that international coverage of the Campaign Against Hamas is balanced. To learn more about it or how you can become involved, please check out the HelpUsWin website.
Having failed to buy Twitter, what will Facebook do next?
Filed under: Industry pulse, Information Technology, Web2.0
**The following relates to the enterprise but is not directly related to technology companies or people in Israel.**
Every so often I like to share my thoughts on Facebook’s future and where I think it is going in regards to the enterprise and in general. My biggest prediction in the past has been that in the race to gather the world’s information, Facebook and Google are at opposite ends of the information spectrum when it comes to social and computerized gathering and are bound to clash at some point. In light of Facebook’s recent failed attempt to buy Twitter, here are three things Facebook is likely to do or should do in the future based on this recent and other not so recent news.
1. Enhanced human-powered search, via Twitter-style comments and features
As mentioned, the inspiration for this post is that in recent days there has been talk of Facebook’s failed attempt to purchase the social networking/micro-blogging site Twitter in exchange for stock options. The exact plans Facebook had for integrating Twitter, which is primarily used by business and technology professionals to communicate with one another and who commonly share links to relevant information on the Web, may be unknown, but it is safe to assume that Facebook would have somehow integrated the rest of the technology into its status feature (which currently only enables users to comment on them). Twitter’s appeal is that being a site that relies on user interactions and content, it is the ultimate way to share information and help people find useful information on the Internet.
Regardless of the failed deal, it seems that Facebook will continue to develop Twitter-like technology on its own and roll it out as soon as it can. As it already has the status feature, and comment feature, its first focus will probably be to add a way to search your own past statuses as well as those of your friends.
2. Enterprise-friendly collaboration. Goodbye GMail.
Ever since companies started creating networks on Facebook, I’ve been waiting for Facebook to announce its creation or plans for creating a special platform for enterprises. The platform could serve as a low cost intranet system for companies and allow for better collaboration and communication among employees within such companies. If Facebook changed its messaging system into a full email application it would already have the other communication means, such as chat and video chat apps available to make collaboration easier and possibly a little more fun.
Also, if Facebook wanted to take GMail straight on, it could partner with Microsoft (who it partners with for search results and advertising) and develop an online version of MS Office that it could offer on its enterprise platform for collaboration. Of course, back in October 2008, co-founder, Dustin Moskovitz and colleague Justin Rosenstein left the company with the desire to build an online “enterprise productivity suite” that will from the outside (using Facebook Connect) complement the non-work-related social aspect of Facebook.
3. Calendar
Who doesn’t like Facebook’s events feature? It’s easy to create, access and share. Most important though is the access. Unlike Google Calendar or other calendar applications, the events are integrated throughout Facebook making it easy to access from the search bar or when you’re on the homepage after signing in to see what upcoming events there are for that day and the next few. While it is great the way it is, Facebook Events can still be improved to act as a full personal planner by making it possible to synchronize non-Facebook events with Facebook as well. Perhaps one way this could be done is with an “Share to Facebook Events” widget that could be placed on other websites.
What do you think? Agree? Disagree?
About the author: Lisa Damast is the Membership Manager of ebizQ.net and currently resides in Israel. Any questions or inquiries regarding this blog or ebizQ membership services can be directed to her via email at ldamast (at) ebizq (dot) net. She can also be followed on Twitter, where she covers additional Israeli technology companies and Israel-related headlines and topics.



