Israel Innovation 2.0

Inside Israeli Technology

Browsing Posts tagged semantic web

The Jerusalem Post, the main daily English Israeli newspaper, has implemented SemantiNet’s Headup application and is currently running a pilot with it. At first glance, Headup, which has been added to this blog too, seems to be potentially another annoying widget that will underline certain keywords (that may or may not be relevant) and include a pop up when the word is clicked on.

Offering three different linking options – tabs, snippet, and link – SemantiNet takes the idea of information gathering to a different level though. The tab option, includes, when it pops up, a description of the word or phrase from Wikipedia, along with other tabs for news related to that word from that site and other sites, photos, videos, Tweets and anything else that is relevant to the link, giving viewers the chance to see the word in real-time.


The snippet includes a description, a picture and related articles, while the link option is just a link to a page. Not just any page though. It is a page that gathers all the information that was in the tab option and displays it on one page (see below). When the settings are set to link, viewers who would click on a highlighted word are taken to a page on the Headup domain with all that information, plus a way to see what friends are interested in via Facebook Connect and an advertisement on the side.

Semantinet Headup Topic Page

In the case of the JPost, the topic pages stay on the JPost domain. Called the JPostPedia, the JPost’s intention is to create the ultimate source of information related to Israel and the Middle East using these pages.

The “authoritative source of information on a wide variety of topics relating to Israel and the Middle East” as Shai Tsur of Giza Venture Capital, which is invested in the company, puts it in his post on this. Such a source signifies a change in the content generation, aggregation and distribution game.

By utilizing Headup, news sites provide their readers with a more complete context as well as an easy way to consume additional content. By creating topic pages, publishers can essentially unearth archived material that users would not generally think to look for and present it to their users within a particular and more complete context. Users get more information about the articles they are reading and sites get more pageviews and provide a better user experience.”

It also gives publishers more pages to monetize. In the case of blogs, such as this one, it can offer visitors a chance to find/discover additional relevant content on this site and other sites. In addition, there is an option to have publisher content syndicated.

All this related to the topic pages leads to the question, except for wikipedia, are most wikis about to become obsolete? Share your thoughts in the comments below.


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semantinet_logoLast month my colleague Krissi Danielsson posted on her blog that people are starting to call “Web 2.0,”
originally coined by Tim O’Reilly in reference to the more social and
dynamic manner of certain sites, the “Live Web.” While she explained
why she liked the term and that it had a good ring to it, I commented
that as great sounding as it is, the term wasn’t a perfect replacement.

My reasoning was and still is that Web 2.0 depicts the tools enabling the social interaction that has allowed for
the current state of the web to be considered the “Live Web.” This state, however, will presumably continue even long after Web 2.0’s initial tools have been replaced.

If the Live Web will represent anything, I think it should be in relation to the oft-spoken-about-yet-years away “Web 3.0,” which has also been called the “Semantic Web.” Presumably, Web 3.0/the Semantic Web will be the dawn of an era when the Web will be able to intelligently respond to natural language queries such as “Where does the President of the United States live?” as well as meaningfully and accurately connect people with the
information they really want, perhaps in a non-search required way.

However near or far off Web 3.0 is, Dan Farber raised a great point in a ZDNet post back in 2006 – that there will likely be something in-between Web 2.0 and Web 3.0. In the coming weeks, we may get a glimpse of this “Web
2.5” period. Israel-based SemantiNet, which recently raised $3.4 million and is going to open a U.S. office, plans to come out of its stealth/Beta mode and release to the public its long-awaited semantic web product sometime this month.

Though descriptions of it indicate that it is essentially a Web 2.0 product that uses mash-ups to share relevant information from other sites on things such as friends activities and potential content of interest, presumably its shot at semantic-ism will come from its underlying, more intelligent algorithms that will be able to accurately connect information from current Web 2.0 platforms to searches done in an intelligent and close-to-natural language a manner as possible.

The Product page on SemantiNet’s website, explains SemantiNet’s technology as,

you go on the web, our product works to discover meaningful connections
between what you’re browsing and the rest of your world: your people,
your interests, your pursuits…

the power of Facebook, FriendFeed, Twitter, Digg, Last.FM, and other
great social services and take them with you as you roam the web. Our
product checks in with your friends and contacts to see what they’re
into and up to. It lets you know how content you encounter relates to
their activities, opinions, links and ideas.

product is seamless, automatic and instant. Once installed, it begins
working for you behind the scenes: constantly researching while you
freely browse – politely integrating valuable links and info directly
into the web pages you view…”

How accurate and helpful the product and its features really are is yet to be seen. In the meantime, below is a sneak peek video that Robert Scoble posted on Fast Company’s site last May.

About the author: Lisa Damast currently resides in Israel. Any questions or inquiries regarding this blog can be directed to her via email at lisa (at) israelinnovation20 (dot) com. She can also be followed on Twitter, where she covers additional Israeli technology companies and headlines among other topics.

Israel’s hi-tech scene was in a bit of a lull during the week of June 29, 2008, perhaps because of July 4th in the United States. The biggest news was about Google AdWords killer, Peer39, which has a semantic search engine that brings back more accurate results and can thus display better ads. It also has the ability to differentiate between positive and negative contexts of words. After Peer39, Microsoft made headlines with two announcements. The first announcement was that it has partnered with Ben-Gurion University and the second was that MSN Israel will now be controlled fully by Microsoft and no longer jointly with Internet Gold. There was also a lot of technology investment-related news that took place. For these and the rest of the 12 technology-related headlines from the week of June 29, 2008, as well as a special bonus check below.

Microsoft and Ben-Gurion University of the Negev announce agreement

A First Look Inside Peer39 & Its Semantic Advertising Technology

Microsoft to take full charge of MSN Israel

Alvarion® Sets Off First Mobile WiMAX™ Internet Service in the U.S.

Cleantech Index (CTIUS) Expands Globally, Adds 33 New Companies

Israel’s high-tech culture must rejigger, VC says

Options trade points to stronger shekel

VMware Completes Acquisition of B-hive Networks

IncrediMail and Google Sign AdSense Direct Agreement

Metalink files to raise $25m

What Determines the Price of Oil?

Destination: San Francisco. And Still NoGoBoingo

This past Tuesday, popular Israel Web 2.0 blog, hosted its annual web startup competition, TWS2008. Ten Israeli Web 2.0 companies were selected by an impressive list of judges and gave brief presentations about what they do. Some of the winners included, Nuconomy, Dapper, HiveSight and WorkLight. WorkLight securely brings personalized Web 2.0 into the enterprise. Here are two video clips of part of WorkLight’s presentation:

About the author: Lisa Damast is the Membership
Manager of and currently resides in Israel. Any questions or
inquiries regarding this blog or ebizQ membership services can be
directed to her via email at ldamast (at) ebizq (dot) net. She can also be followed on Twitter, where she covers additional Israeli technology companies and Israel-related headlines and topics.