Last month I posted an interview with Rony Ross about being a successful woman in technology. Aside from this, we also discussed in depth the business intelligence software company that she founded, Panorama Software, including its growth over the years, business intelligence (BI) trends and what we can expect from Panorama this year. Here is that part of our discussion.
Panorama Software was founded in 1993 and moved its headquarters to North America in 2003, what factors went into the decision to move the headquarters?
In 2002, Panorama realized that the marketplace for its products is growing and decided to become a global company. We decided we needed a North American presence, including sales, marketing, support, finance and product management and that moving the headquarters to North America was a logical step.
We evaluated various locations, and were determined to concentrate on locations that had daily direct flights to Israel. One of Panorama’s directors suggested Toronto, Canada. It was deemed a great choice, both for the favorable (at the time) value of the Canadian Dollar vs. the US dollar, as well as having daily direct flights to Israel.
What steps did the move entail?
A few people relocated to Toronto, including myself and Eynav Azarya who has since become Panorama’s CEO. We recruited quite a lot of people in Toronto, as well as in various locations in the US. We moved our finance operations, as well as our Marketing, Product Management and parts of our Worldwide support.
What are some of the BI trends that we can expect to see in 2010?
I believe that in 2010 we shall see Software-as-a-Service (SaaS) BI picking up and becoming an option of choice for many organizations as a way to extend their BI deployment within and outside the firewall. Many organizations will adopt a hybrid strategy, where they will be running applications on the cloud while maintaining full control and ownership of data on-premise.
What can we expect to see from Panorama Software in 2010?
Panorama will deliver great BI solutions that are based on Microsoft Office, SQL and SharePoint platforms. Our goal for 2010 is to extend the use of these great products, while providing an even better end user experience and enabling enterprise companies to deploy an end-to-end BI solution for the organization. We will also release a new version of our SaaS BI module.