Benchmark Capital Partner Michael Eisenberg recently spoke with Erin Burnett on CNBC’s Street Signs about what he thinks the next best thing is and discussed social search as the main trend and the different social tools that are out there to enable content discovery and engagement. One company he spoke about is Benchmark portfolio startup Conduit.
Founded in early 2005, Conduit provides publishers with a tool to create applications and toolbars using their content that enables easy sharing. It has over 220,000 publishers signed up and 100 million active views and is used on popular sites such as TechCrunch, eBay and Amazon.com. According to Eisenberg 19 new users install Conduit every second and has helped major brands, such as Coke, engage with users on a large scale (in the millions).
It faces competition from another Israeli startup Wibiya, along with Myspace, Yahoo and others.
