Welcome to the first installment of a new video series on the Israel Innovation 2.0 blog titled, “What is…?” Each video in the series will provide a brief explanation of a new technology from an Israeli startup. Leading off the series is Ctera Networks Ltd., which launched a new device at the Consumer Electronics Show (CES) in Las Vegas week to a lot of media coverage. Its technology has potential to is going to change online storage as we know it.

To visualize how simple the process is, here is a diagram from Ctera’s website of how CloudPlug works.

Ctera was founded by serial entrepreneurs, Liran Eshel and Zohar Kaufman in May 2008 as a storage solutions provider for home and small-business back up. The company combines Network Attached Storage devices with cloud storage services to create its Cloud Attached Storage™ technology.

Ctera Networks Ltd is based in Petach Tikva, Israel and CloudPlug should be available sometime in 2009.