I meant to write about WorkLight last month but got caught up with things. As what happens every few weeks though, my attention has quickly been drawn back to the company again. In Jon Brodkin’s post on Network World earlier today, he listed the “Secure Web 2.0 for Business” Enterprise 2.0 company as one of 10 startups to watch in 2009. I couldn’t agree more.
WorkLight, Inc. seemed to have a stellar year in 2008, and as Web 2.0 in the enterprise continues to grow in 2009 despite the economic downturn, there’s no reason not to think that it won’t repeat it, and more. Since the company first showed up on my radar as one of two Israeli demonstrators at the 2007 DemoGermany conference in Munich, the company has raised an impressive round of funding, been chosen as one of the top 10 web startups in Israel’s version of the TechCrunch and Demo conferences and just last month, and partnered with NetVibes to develop secure widgets for the enterprise among other news about the company.
The company’s software is customized for specific industries and, as such, has helped simplify and accelerate the embracing and integration of Web 2.0 in the enterprise. On its website, the company explains itself and its offerings as follows:
“WorkLight® Inc. develops server software products that help businesses reach customers, channels, employees, and partners securely in the places they frequent online, such as iGoogle, Windows Live, desktop widgets, RSS readers, Facebook, even the Apple iPhone. Through WorkLight, people effortlessly get valuable information they desire, such as account status, product availability, or updates about their latest transactions. They can then take actions, for example order products or services, respond to promotions or offers, and consult with colleagues, without having to log into a portal or corporate web site. As such, WorkLight transforms consumer interfaces into enterprise-grade business tools that directly increase revenue.”
Here is an image from the site of how its products work.
Additionally, I’ve created a timeline of some of the WorkLight news that caught my attention in 2008
Founded in 2006.
Based in New York and Yakum, Israel.
Shahar Kaminitz, CEO and Co-Founder.
Doron Somer, Vice President of R&D.
Products: WorkBook, WorkLight for SAP, WorkLight for Technology Companies and WorkLight for Business Services.
Competitors include: Awareness Inc. and NewsGator Technologies Inc.
Customer industries: financial services, retail banking, manufacturing, book publishing, technology and IT services and utilities