Your next memory card upgrade for your camera won’t just be about getting more memory, but also about making the process of sharing the pictures you store on it easier. The Eye-Fi Wireless 2GB SD Card caught the attention of the media at the CES conference last week for its ability to wirelessly upload your pictures directly to your PC or photo-sharing sites on the Web, rendering the previous hassle of camera cables and USB drives obsolete.

Eye-Fi CEO, Jef Holove explains the memory card’s technology and convenience in the video below.

Eye-Fi was founded in 2005 and 2 of its four founders, Yuval Koren and Ziv Gillat, are Israeli. Check out the company blog for the interesting story of what inspired them to come up with this idea. The card is currently available on Amazon.com.

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